Understand the tourism industry and its contribution to local, national and global economies. Develop an understanding of the principles of sustainable tourism and how tourism organisations can operate in a sustainable and responsible way. Understand the impacts tourism can have on destinations and communities, as well as current trends and challenges affecting the tourism industry.

Understand hospitality operations and organisational functions within the hospitality industry. Develop knowledge and understanding of accommodation and food service delivery, quality standards and operational efficiency in hospitality settings. Understand how technology and operational systems are used to support hospitality operations and improve service delivery.

Understand the role and importance of digital marketing within tourism and hospitality organisations. Develop knowledge and understanding of digital marketing methods and platforms used within the tourism and hospitality industry, as well as how organisations use digital marketing to engage target audiences and build brand awareness. Understand how digital marketing activities are planned, monitored and evaluated.

Understand the importance of customer experience within tourism and hospitality organisations. Develop knowledge and understanding of communication and customer service techniques used within tourism and hospitality settings, as well as how customer feedback and complaints are managed. Understand strategies used to improve customer satisfaction and customer loyalty.

Understand key aspects of people management within tourism and hospitality organisations. Develop knowledge and understanding of recruitment and workforce planning, motivation and teamwork, and the importance of staff training and development within tourism and hospitality workplaces. Understand performance management and how effective people management supports workforce performance, employee satisfaction and business success.

Understand the importance of health and safety within tourism and hospitality organisations. Develop knowledge and understanding of the roles and responsibilities of employers and employees in maintaining health and safety, as well as risk assessment and hazard management within tourism and hospitality settings. Understand health, safety and emergency procedures used to support safe working environments and protect staff, customers and visitors.