Digital Marketing

Category: Computing, Short Courses

BEng Software Engineering Top Up

Overview

Digital marketing has become an integral part of modern-day marketing strategy, and its significance will only continue to grow in the future. This course will equip you with the skills and knowledge required to become a professional digital marketer. It is designed for students who are interested in pursuing a career in digital marketing and want to learn how to promote a business or product online. In this course, students will learn how to develop and implement digital marketing strategies using various tools and techniques.

Course Learning:

We cover all the digital marketing components in our courses that include:

Storyboard
Introduction to Digital Marketing
Content Marketing
Search Engine Optimization (SEO)
Pay-Per-Click (PPC) Advertising
Social Media Marketing
Email Marketing
Mobile Marketing
Analytics and Data Management
Marketing Automation
E-commerce Marketing

Objectives

Develop a deep understanding of digital marketing concepts and strategies
Learn how to develop and implement effective digital marketing campaigns
Understand various digital marketing tools and techniques
Gain practical experience by working on real-life projects
Develop critical thinking skills to analyze and evaluate digital marketing campaigns
Gain expertise in one or more digital marketing channels
Gain practical experience in creating various types of marketing collaterals such as social media graphics, email newsletters, and landing pages.

Learning Outcome

Creating visually appealing marketing collateral to attract and engage target audience
Understanding of various digital marketing channels and how they can be used to promote a business or product online
Ability to develop and implement effective digital marketing strategies
Ability to measure and analyze digital marketing campaigns
Practical experience of working on real-life digital marketing projects
Expertise in one or more digital marketing channels

Methodology

100% Hands-on through computer lab exercises

Eligibility Criteria

This course is for beginners and students above twelve years of age can enroll in it.

Course Roadmap

The course is spread over a total period of 12 weeks. During this period, students
are required to complete theory and practical work comprising of 32 credit hours.

Perks and Rewards

UK Based Certificate
Internships & Job Opportunities
Access to free Seminars and Workshops

Awarded By

Affiliated With

Delivery Method Full Time, Online Delivery with Scheduled Lectures
Duration3 Months
Structure 3 modules to be completed
AssessmentStudents will submit assignments to the trainers on a regular basis and a final project will be assigned at the end of the course to assess the student’s overall understanding of the course in order to be eligible to receive the certificate.
Registration Dates Registration throughout the year

Course Modules

1st Month

Module 1: Introduction to Digital Marketing

Overview of Digital Marketing
Key digital marketing channels
Understanding target audience
Creating a digital marketing strategy
Marketing research and analytics

Module 2: Website Design

Introduction to website design
Website planning and layout
Understanding user experience and user interface design
Website content creation and optimization
Website maintenance and security

Module 3: Graphic Design for Digital Marketing

Fundamentals of graphic design
Creating visual content for digital marketing
Creating marketing collaterals (banners, ads, social media posts) with Canva
Principles of typography and color in digital marketing

2nd Month

Module 4:Search Engine Optimization (SEO)

Introduction to SEO
Keyword research and analysis
On-page optimization
Off-page optimization
Local SEO

Module 5:Search Engine Marketing (SEM)

Introduction to SEM
Creating and optimizing Google AdWords campaigns
Understanding ad formats and targeting options
Measuring and analyzing SEM campaigns

3rd Month

Module 6: Content Marketing

Introduction to content marketing
Creating content for digital marketing
Content optimization for search engines and social media
Understanding content distribution channels

Module 7: Social Media Marketing

Introduction to social media marketing
Creating social media marketing strategy
Understanding social media platforms (Facebook, Twitter, Instagram, LinkedIn)
Creating and optimizing social media profiles and pages
Measuring and analyzing social media campaigns

Module 8: Email Marketing

Introduction to email marketing
Creating email marketing strategy
Creating email marketing campaigns with MailChimp
Understanding email marketing metrics and analysis

Module 9: Analytics and Reporting

Introduction to marketing analytics
Measuring and analyzing digital marketing campaigns
Creating reports and dashboards with Google Analytics and other analytics tools
Understanding key performance indicators (KPIs) for digital marketing.

Our Partnership

IT’s Britz Education is proud to be an approved student pathway provider for Western International College (WINC), a partner of the University of Bolton. The course we offer is distance delivered by WINC and awarded by the University of Bolton, ensuring that our students receive a high-quality education that is recognised globally. As a pathway provider of WINC, we are proud to be committed to providing our students with quality education and a clear path towards achieving their academic goals. We offer our students personalised support and guidance throughout their learning journey, ensuring they have the skills and knowledge needed to succeed in their chosen careers.

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