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Digital Marketing

BEng Software Engineering Top Up


Digital marketing has become an integral part of modern-day marketing strategy, and its significance will only continue to grow in the future. This course will equip you with the skills and knowledge required to become a professional digital marketer. It is designed for students who are interested in pursuing a career in digital marketing and want to learn how to promote a business or product online. In this course, students will learn how to develop and implement digital marketing strategies using various tools and techniques.

Course Learning:

We cover all the digital marketing components in our courses that include:

  • Storyboard
  • Introduction to Digital Marketing
  • Content Marketing
  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) Advertising
  • Social Media Marketing
  • Email Marketing
  • Mobile Marketing
  • Analytics and Data Management
  • Marketing Automation
  • E-commerce Marketing


  • Develop a deep understanding of digital marketing concepts and strategies
  • Learn how to develop and implement effective digital marketing campaigns
  • Understand various digital marketing tools and techniques
  • Gain practical experience by working on real-life projects
  • Develop critical thinking skills to analyze and evaluate digital marketing campaigns
  • Gain expertise in one or more digital marketing channels
  • Gain practical experience in creating various types of marketing collaterals such as social media graphics, email newsletters, and landing pages.

Learning Outcome

  • Creating visually appealing marketing collateral to attract and engage target audience
  • Understanding of various digital marketing channels and how they can be used to promote a business or product online
  • Ability to develop and implement effective digital marketing strategies
  • Ability to measure and analyze digital marketing campaigns
  • Practical experience of working on real-life digital marketing projects
  • Expertise in one or more digital marketing channels


100% Hands-on through computer lab exercises

Eligibility Criteria

This course is for beginners and students above twelve years of age can enroll in it.

Course Roadmap

The course is spread over a total period of 12 weeks. During this period, students
are required to complete theory and practical work comprising of 32 credit hours.

Perks and Rewards

  • UK Based Certificate
  • Internships & Job Opportunities
  • Access to free Seminars and Workshops

Course Modules

Module 1: Introduction to Digital Marketing

  • Overview of Digital Marketing
  • Key digital marketing channels
  • Understanding target audience
  • Creating a digital marketing strategy
  • Marketing research and analytics


Module 2: Website Design

  • Introduction to website design
  • Website planning and layout
  • Understanding user experience and user interface design
  • Website content creation and optimization
  • Website maintenance and security


Module 3: Graphic Design for Digital Marketing

  • Fundamentals of graphic design
  • Creating visual content for digital marketing
  • Creating marketing collaterals (banners, ads, social media posts) with Canva
  • Principles of typography and color in digital marketing

Module 4:Search Engine Optimization (SEO)

  • Introduction to SEO
  • Keyword research and analysis
  • On-page optimization
  • Off-page optimization
  • Local SEO


Module 5:Search Engine Marketing (SEM)

  • Introduction to SEM
  • Creating and optimizing Google AdWords campaigns
  • Understanding ad formats and targeting options
  • Measuring and analyzing SEM campaigns

Module 6: Content Marketing

  • Introduction to content marketing
  • Creating content for digital marketing
  • Content optimization for search engines and social media
  • Understanding content distribution channels


Module 7: Social Media Marketing

  • Introduction to social media marketing
  • Creating social media marketing strategy
  • Understanding social media platforms (Facebook, Twitter, Instagram, LinkedIn)
  • Creating and optimizing social media profiles and pages
  • Measuring and analyzing social media campaigns


Module 8: Email Marketing

  • Introduction to email marketing
  • Creating email marketing strategy
  • Creating email marketing campaigns with MailChimp
  • Understanding email marketing metrics and analysis


Module 9: Analytics and Reporting

  • Introduction to marketing analytics
  • Measuring and analyzing digital marketing campaigns
  • Creating reports and dashboards with Google Analytics and other analytics tools
  • Understanding key performance indicators (KPIs) for digital marketing.

Our Partnership

IT’s Britz Education is proud to be an approved student pathway provider for Western International College (WINC), a partner of the University of Bolton. The course we offer is distance delivered by WINC and awarded by the University of Bolton, ensuring that our students receive a high-quality education that is recognised globally. As a pathway provider of WINC, we are proud to be committed to providing our students with quality education and a clear path towards achieving their academic goals. We offer our students personalised support and guidance throughout their learning journey, ensuring they have the skills and knowledge needed to succeed in their chosen careers.

Digital Marketing